Comparison

Mercantle vs Shoffi

Both help Shopify app makers run affiliate programs. The difference is scope: Shoffi is affiliate-first with a free Beta metrics add-on, while Mercantle is a full revenue platform, deeper analytics, billing recovery, a health CRM and AI insights, plus affiliates and a marketplace.

Feature
Mercantle
Shoffi
Analytics
MRR (charge-based)
Beta
ARPU & churn
Beta
Active installs & subscriptions per app
x
LTV
x
Weekly cohort retention
x
MRR-movement waterfall
x
Forecast + MRR goals
x
Anomaly alerts
x
AI insights
Plain-English insights & next actions, woven through
x
RevOps
Billing & churn recovery
x
Health CRM, score, tags & notes
x
Affiliates
Affiliate programs
Referral links + click tracking
Branded signup pages
Public marketplace directory
Commission basis
Real payouts
Gross · 30-day window
Integration
Official Shopify partner connection
GA4 integration
x
First-party integration SDK
x
The honest summary

If affiliates are all you need, either works.

Shoffi is affiliate-first with a free Beta metrics add-on. Mercantle is a full revenue platform, deeper analytics plus billing recovery, a health CRM and AI insights, alongside affiliates and a marketplace. If you want your whole revenue picture in one place, Mercantle covers more ground.

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